Alexander McQueen Fragrance

 

This afternoon it has been released that Alexander McQueen (headed by Sarah Burton) have signed a licensing deal with P&G Prestige and work on both a male and female fragrance has begun. After their last fragrances, Kingdom (2003) and My Queen (2005), both created with YSL Beauté, were discontinued, I'm very excited to see what P&G will offer to the British house.

McQueen is a fantastic pillar in British fashion, with unique, "fragile-but-somehow-strong" and somewhat emotional designs that still reflect their father in a poignant way. Burton has worked tremendously on staying in keeping with the ethos of McQueen, whilst also marking her own unique stamp on the company. I can only hope that this can somehow be reflected in a strong but delicate fragrance from P&G, but for now we will have to watch this space, as the release date is TBC.

The Autumn/Winter collection 2013 Experience was a beautiful collection, inspired by communion gowns, cardinals, angels, nuns, popes and more. See it here if you haven't already, and hold your breath for a great (we hope) new fragrance.

 Cheers to another venture, McQueen!